Directors and Management
RAYMOND ORUO: Director, Experiential Marketing & Operations
Has over 10 years experience in Experiential Marketing and Brand Experience Management. He has
worked in several agencies across the Region (Kenya & Uganda). These include Mackenzie & Associates,
Ogilvy East Africa/ Blueprint Marketing Ltd, Lowe Scand Uganda, Mediage PR-Uganda.
His specialty is building brands through strategic Sponsorship and targeted leveraging.
Brands managed include Standard Chartered Nairobi Marathon, Tusker/ Tusker Sports; Johnnie Walker-
Golf Series; Barclays Bank- Miles Ahead; Kenya Airways- 7’s Sponsorship; Uganda Telecom- Rugby
Sponsorship, Bell Lager –Uganda – Pearl of Africa Music Awards & Uganda Rugby Sponsorship, MTN
Uganda- Kampala Marathon.
AUKA GECHEO- Director Sponsorships & Sports Marketing (Managing)
An accomplished sports management professional with three years experience,
Adept in managing relationships in the sports management field, having worked as the General Manager
of Kenya Rugby Union between 2008 -2011.
Auka is well versed in Public Relations and interfacing with the different stakeholders of sports with the
aim of achieving sustainability in Sports Management. Auka is a graduate of B.A Building Economics
(Honors), and also holds a Supersports MAP Programme (Distinction) from the Wits Business School in
Johannesburg South Africa.
As the General Manager of Kenya Rugby, Auka was responsible to the Board for delivering KRU’s
mandate, agreed objectives and targets. Specifically, he did drive the development and implementation
of the strategic, business and financial plans for KRU and served as the Organization’s flag bearer and
lead for PR, fund raising and awareness creation.
He has held various positions and responsibilities in the sporting field including being the Logistics
Director & Event Manager, Safari Sevens International Rugby Tournament 2006 – 2008, the Tournament
Director, Rugby Super Series between 2004 – 2008, the Tournament Director, CAR U-19 Africa World
Cup Qualifiers in 2004.
LEE OKOTH- Consultant Brand Engagement
Lee brings on board several years experience of Experiential Marketing both in Sports Management and
Brand Engagement.
He specializes in Engagement operations and project management having worked in Blue Print
Marketing/ OgilyOne.
Some of the Projects/ Campaigns managed include Standard Chartered Nairobi Marathon, Tusker/
Tusker Sports Events; Johnnie Walker- Golf Series; Barclays Bank- Miles Ahead and BPL Trophy tour.
SHARON MURIUKI- Account Manager- Brand Engagement
Has vast experience in Creative Agencies as copy writer, creative conceptualization of campaigns and
Projects.
Sharon has previously worked at Instant Grass Kenya, Ovakast Creative Agency and Nuturn Kenya.
Her previous experience in project management is valuable in Brand Engagement activations.
ALVIN RACHIER- Director Pacific Sports Group- Legal & Regulatory (Non Executive)
ROBERT ALOO- Director Pacific Sports Group- Finance (Non Executive)