By A Web Design
About Us
Sport is being appreciated as a major tool for marketing of brands and corporates alike. Globally and even locally in Kenya, most companies are beginning to appreciate the potential of different sports to draw numbers from different segments of the market. Thus there is need to fully exploit this market potential for the mutual benefit of sportsmen, women, the corporate entities, sports bodies and the general public. This can only be achieved through professional management of the industry and professionalism in the management and administration of the same.
Pacific Sports is a new company that will rely on the skills of its Directors and other strategic players in the events’ management field and sports administration in the region to take advantage of the need for Sports Event Management. The Directors, who bring over four years of Sports Event Management expertise to the business, will lead the company as it establishes itself as a high quality Sports Event Management and Sports Administration service provider in the region.
Pacific Sports will endeavor to have a detailed and thorough understanding of the necessary physical and intellectual assets required for the successful staging of a world-class event. Pacific Sports will be closely engaged in the preparation, planning and delivery of Major Sports events for our corporate and public sector clients, and will work closely with sports administration bodies to deliver sports events for them. Due to the unique nature of sports events, we aim to take sports event management and professionalize it as a specialty in partnership with PR companies and other event management companies.
Pacific Sports is able to deploy experienced senior and front line management in all major sports event disciplines rapidly anywhere in East Africa. We are able to fulfil complete turnkey major sports event management solutions over a period of months or single management assignments.
Why focus on sports
Brand recognition has moved from mind-share, and is being replaced by 'heart-share' - it's about finding your audience and communicating to them through a holistic approach, creating the necessary noise, but with your own distinctive approach.
Partnerships and Sponsorships are central to building relationships with customers and increasingly, sports are getting really close to the hearts of consumers.
Evidence shows that sports sponsorships generate high levels of recall for sponsor companies and provide powerful brand associations. Without a doubt, Safari Sevens, The Tusker Race Day, The Stanchart Marathon, Impala Floodlights and Kenya Open Golf, are some of the biggest annual events in the Kenya social calendars. These events do underline the marketing powers of sports. Sports sponsorships and advertising are highly cost effective too and do provide great value for money.